Good Morning All,
Attached is an article about Komatsu's decision to discontinue the Tusk brand. Many of your customers are intrigued about our industry. Share with them our story… In one of our countries worst economic depressions, our Brand was ranked #1 for the seventh straight year and our team was able to gain market share in the down economy.
Think about the changes our industry has seen in the last 12 months:
- Hyster acquired assets of Yale
- Jungheinrich partnering with Caterpillar
- Nissan
- Clark
- Tusk
Many more changes….
Our customers need safety, reliability, and efficiency from a forklift, all needs that Toyota provides. What they don’t need is to have to worry about the reliability of their forklift/service provider. Now more than ever, customers have a greater appreciation and desire to do business with a company that is stable; the industry leader. In today’s economic environment, it’s almost a risk not to do business with Toyota!!!
Thanks,
Travis Cochrane
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