Thursday, January 28, 2010

4-Wheel AC Electric Product Launch Webinar


8-Series logo

Florida Lift Systems and Southern States Toyota Lift will participate in an upcoming webinar. This live Dealer Webinar will take place on Wednesday, February 24, 2010 starting at 10:00 AM (PST)  and it will introduce the New 4-Wheel AC Electric 8FBCU from Toyota Material Handling.

Please keep the date and refer back to us for an update about yet another outstanding product from Toyota and when the new 8FBCU will be available from Florida Lift and Southern States Toyota Lift.






Wednesday, January 27, 2010


(January 27, 2010) – The Toyota Material Handling U.S.A., Inc. (TMHU) annual Voice of the Customer (VOC) survey shows customer satisfaction levels with Toyota sales and delivery, service and parts, and overall product experience through Toyota’s dealer network in the 90th percentile.

For 2009, the sales and delivery survey results reveal a customer satisfaction rate of 93 percent, up from 92 percent the previous year. Both the service and parts and product experience survey results remain unchanged with a high customer satisfaction rate of 93 percent. In addition, 94 percent of respondents indicated they would repurchase a Toyota, up from 92 percent last year.

"Customer satisfaction is extremely important to us," said Terry Rains, vice president of aftermarket sales for TMHU. "These scores are especially meaningful because they demonstrate we have gained and maintained our customers’ approval and loyalty."


Managed by a third-party vendor, the VOC program has tracked survey responses from Toyota lift truck customers since 2003. Over the course of 12 months, customers receive three surveys to assess their satisfaction with their sales and delivery, service and parts, and product experience. As customer survey data is collected, statistical analysis tools are used to better understand and define which performance attributes are most important to Toyota customers. These techniques reveal more about the key drivers of satisfaction and where dealers should spend their energy to improve overall customer satisfaction.

Toyota’s VOC survey program remains one of the most thorough and reliable in the industry. Survey responses are uploaded daily to the VOC Web site, where both Toyota and dealers  can access the information to evaluate and proactively respond to customer needs.

Tuesday, January 19, 2010

Good Morning All,

Attached is an article about Komatsu's decision to discontinue the Tusk brand. Many of your customers are intrigued about our industry. Share with them our story… In one of our countries worst economic depressions, our Brand was ranked #1 for the seventh straight year and our team was able to gain market share in the down economy.

Think about the changes our industry has seen in the last 12 months:
- Hyster acquired assets of Yale
- Jungheinrich partnering with Caterpillar
- Nissan
- Clark
- Tusk
Many more changes….

Our customers need safety, reliability, and efficiency from a forklift, all needs that Toyota provides. What they don’t need is to have to worry about the reliability of their forklift/service provider. Now more than ever, customers have a greater appreciation and desire to do business with a company that is stable; the industry leader. In today’s economic environment, it’s almost a risk not to do business with Toyota!!!


Travis Cochrane

Monday, January 18, 2010

Toyota Forklift - Safety Focus

Toyota Forklift - Safety Focus

Focused on Safety

Each year, more than 68,000 lift truck accidents are reported in the United States. Suffice to say, operator training isn't enough to reduce the number of incidents, however, it is the most important component. Naturally the best approach to preventing lift truck accidents is one that combines the efforts of every person, business and organization involved.

As for lift truck manufacturers, Toyota decided to take the lead role. The result was creating the world's first System of Active StabilityTM(SAS).

Using technology originally developed for Toyota's automotive safety systems, SAS is able to electronically monitor and control lift truck operations, helping to reduce the risk of accidents. In short, when the SAS system detects instability, its advanced sensors simultaneously signal and engage the appropriate controller. The Active Control Rear Stabilizer or the Active Mast Function Controller adds stability and helps avoid accidents or injuries.

Click here for demo

Active Control Rear Stabilizer System

Toyota’s SAS uses patented technology to sense various factors that lead to potential lateral instability. When those conditions are detected, the SAS instantly locks a hydraulic cylinder on the rear steer axle, changing the lift truck’s stability footprint from triangular in shape to rectangular. The resulting increase in stability reduces the likelihood of a lateral overturn.

When it senses instability, SAS instantly engages the Swing Lock Cylinder to stabilize the rear axle, creating the lateral stability needed to help reduce the risk of lateral tipovers.

Active Mast Function Controller System

Similar in operation to the active rear stabilizer control, the active mast function controller system uses the same patented technology to sense various factors that lead to potential longitudinal instability. When the SAS controller senses potential longitudinal instability, two systems are activated to help reduce the chances of forward or rearward tipovers: forward tilt angle control and rear tilt speed control.

Forward Tilt Angle Control will sense load weight and mast height, then automatically override the operator’s manual control and limit forward tilt to decrease the chance of spilling a load or tipping the lift truck forward.

Rear Tilt Speed Control utilizes the same load and mast height sensors to govern the mast’s reverse tilt speed to half, thereby decreasing the chances of spilling unsecured loads or tipping the lift truck backward.

Visit our website to contact us to learn more about forklifts with SAS or speak directly with a qualified sales representative by calling (800) 226-2345.

Thursday, January 14, 2010

New Aichi from Southern States Toyota Lift and Florida Lift Systems

This article, as seen at,
newsdisplay.aspx?nwid=7750, highlights Florida Lift System and Southern States Toyota Lift's ability to utilize Toyota Material Handling's vast network to meet the needs of our customers in today's evolving economy.

TMHU adds 11 dealers offering aerial work platforms
Irvine, CA, United States
Wednesday, 21 Oct 2009

Aichi dealer network expands. Toyota Material Handling USA’s (TMHU) Aichi dealer base has expanded from 15 to 26. In addition to work platforms, Aichi offers scissor lifts and crawler- and wheeled-boom lifts for indoor and outdoor applications.

"As the business climate continues to recover in the upcoming months, Toyota is committed to offering the construction market and other industries quality AWP products that meet their customers’ demands", says Brett Wood, president of TMHU.

TMHU entered the AWP market when sales slowed significantly industry-wide. Toyota and Aichi are both accustomed to long-term, incremental growth and plan to continue that strategy to grow US sales in the future. Despite this challenging market, Aichi is meeting its marketshare goals.

These are the new TMHU Aichi dealers:
• Bell Fork Lift, Inc. of Clinton Township, Mich.
• Conger Toyotalift of Green Bay, Wis.
Florida Lift Systems, Inc. of Orlando, Fla.
• Hupp ToyotaLift of Cedar Rapids, Iowa
• Lift Truck Supply, Inc. of Tyler, Texas
• Mid Columbia Forklift, Inc. of Yakima, Wash.
• Shoppa’s Mid America, LLC of Kansas City, Mo.
Southern States Toyotalift of Jacksonville, Fla.
• Toyota-Lift of Minnesota of Brooklyn Park, Minn.
• Vesco Toyotalift of Hickory, N.C.
• Westquip, Inc. of Oklahoma City, Okla.